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Sales Manager

  • sector

    UK Recruitment

  • location

    Sheffield

  • type

    Permanent

consultant

Alex Hatfield

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Sales Manager / Technical Sales Manager / Business Development Manager required to join a leading manufacturer of industrial filtration and magnetic separation solutions based in Sheffield.

The Sales Manager / Technical Sales Manager / Business Development Manager will take full commercial ownership of the company's magnetic filtration product range, driving sales growth across the UK and European markets. The role will focus on developing new business opportunities, expanding distributor and reseller networks, strengthening OEM partnerships and identifying new industrial applications for engineered filtration solutions.

The successful Sales Manager / Technical Sales Manager / Business Development Manager will ideally have experience selling filtration systems, industrial pumps, fluid handling equipment, CNC machinery, machine tools, lubricants, metalworking coolants, OEM equipment or related engineered products into industrial manufacturing environments.

This is an excellent opportunity for an experienced technical sales professional to take ownership of a specialist product range, develop international distribution networks and play a key role in the commercial growth of an established engineering manufacturer.

Previous management experience is not essential. Applications are encouraged from experienced Sales Engineers, Technical Sales Engineers and Business Development Managers looking to progress into a strategic sales management position.

Package

  • Basic salary up to £60,000 depending on experience.

  • Quarterly commission scheme, with approximately £8,000–£10,000 annual earning potential through target achievement and overperformance.

  • Electric company car.

  • Company benefits package.

  • UK and European travel opportunities.

  • Opportunity to take commercial ownership of a specialist industrial filtration product range.

  • Office-based in Sheffield when not travelling, with approximately 30–35% UK and international travel.

Sales Manager / Technical Sales Manager / Business Development Manager Role

  • Take full commercial responsibility for an established magnetic filtration product portfolio, driving sales growth, market development and profitability across UK and European markets.

  • Develop and implement a structured sales strategy to increase revenue, improve market penetration and identify new applications for magnetic filtration systems.

  • Identify, recruit and establish new distributors, resellers and commercial partners across European territories, particularly Germany, Poland, Hungary, Slovakia and the Czech Republic.

  • Develop existing distribution networks and build long-term relationships with channel partners, ensuring they have the technical knowledge and commercial support to generate sales.

  • Build and strengthen strategic relationships with machine-tool OEMs, CNC machinery manufacturers, fluid suppliers, industrial manufacturers and engineering businesses.

  • Target OEM customers and machine-tool manufacturers, including businesses operating within CNC machining, precision engineering, metalworking and industrial manufacturing.

  • Identify new business opportunities with manufacturers, engineering companies, end users and distributors requiring filtration solutions for oils, lubricants, coolants and industrial fluids.

  • Develop commercial partnerships with lubricant manufacturers, coolant suppliers and fluid providers to increase market exposure and generate new sales opportunities.

  • Manage and grow existing customer accounts while identifying and developing new prospects through targeted technical sales and business development activity.

  • Develop an in-depth understanding of magnetic filtration products, including technical specifications, operating characteristics, flow rates, pressure requirements and application suitability.

  • Provide technical sales support, product guidance and application advice to customers, distributors, OEMs and internal sales teams.

  • Understand customer manufacturing processes and the impact of fluid contamination on machining operations, equipment performance and production efficiency.

  • Support the specification and commercial development of engineered, made-to-order filtration systems designed around individual customer applications.

  • Work closely with internal engineering, technical and product teams to develop customer-specific filtration solutions and support new projects.

  • Collaborate with marketing to develop technical literature, product collateral and sales materials to support commercial growth.

  • Provide leadership, mentoring and commercial guidance to an existing UK filtration salesperson, supporting their development and improving overall sales performance.

  • Monitor market trends, competitor activity and customer requirements to identify new applications, emerging markets and commercial opportunities.

  • Manage sales forecasts, budgets, CRM activity, pipelines and commercial reporting against agreed revenue and profitability targets.

  • Attend customer meetings, distributor visits, OEM presentations and technical discussions throughout the UK and Europe.

  • Undertake approximately 30–35% travel, including regular UK customer visits and occasional overseas trips of one to two weeks.

Sales Manager / Technical Sales Manager / Business Development Manager Requirements

  • Proven experience as a Sales Manager, Technical Sales Manager, Business Development Manager, Technical Sales Engineer, Sales Engineer, Product Manager or similar within industrial engineering or manufacturing.

  • Experience selling technical products, engineered equipment or industrial solutions into manufacturing, precision engineering, machining or OEM environments.

  • Background in industrial filtration, magnetic filtration, fluid handling, industrial pumps, CNC machinery, machine tools, metalworking fluids, lubricants, coolants, lubrication systems, OEM equipment or related engineering products.

  • Strong technical understanding of industrial manufacturing processes, particularly applications involving fluid handling, contamination, filtration, machining or production equipment.

  • Knowledge of fluid systems, flow rates, pressure requirements, product specifications or customer-specific engineered solutions would be advantageous.

  • Experience developing new business, identifying target markets and delivering measurable sales growth within technical or industrial sectors.

  • Previous experience managing, recruiting or developing distributors, resellers, channel partners or OEM relationships is highly desirable.

  • Experience establishing new distribution partnerships or developing sales territories across UK or European markets would be beneficial.

  • Strong commercial understanding with the ability to take ownership of a product range, develop sales strategies and work towards revenue and profitability targets.

  • Technically minded with the ability to understand customer applications, interpret requirements and work alongside engineers to develop suitable solutions.

  • Confident communicating with engineering teams, production managers, maintenance departments, procurement teams, OEMs and senior commercial stakeholders.

  • Ability to build long-term customer relationships, negotiate commercial agreements and develop strategic partnerships.

  • Strong communication, negotiation, business development and relationship-management skills.

  • Self-motivated, commercially driven and capable of independently identifying opportunities and implementing sales strategies.

  • Ability to mentor and support junior sales professionals, with previous people-management experience advantageous but not essential.

  • Comfortable working from the Sheffield office when not travelling, collaborating closely with engineering, technical, marketing and sales teams.

  • Willingness to travel approximately 30–35% across the UK and Europe, including occasional extended international visits.

  • Full UK driving licence and valid passport.

This position would suit a commercially driven Technical Sales Engineer, Business Development Manager or Sales Manager with experience in industrial engineered products, looking to take responsibility for an international product portfolio and develop strategic OEM and distribution partnerships.

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