Counter Sales Representative - Doral, FL

We are looking for a Counter Sales Representative to join our team in Miami. As a Counter Sales Representative, you will serve as the front-line commercial interface between the company and walk-in contractors, technicians, and trade customers. This role is key in executing daily counter transactions, providing technical product guidance, processing sales orders, and contributing to branch revenue growth. The Counter Sales Representative is a relationship-building and revenue-generating position in a fast-paced HVAC distribution environment.

Primary Objective

The main objective for the Counter Sales Representative is to drive daily sales by providing excellent product knowledge, ensuring accurate order processing, and offering superior contractor service, all while maintaining inventory control and pricing accuracy.

Core Responsibilities

Sales & Customer Service

• Assist contractors and technicians with parts and equipment selection

• Recommend alternative or upsell products when appropriate

• Prepare and process sales orders in ERP system (cash and account sales)

• Provide pricing, availability, and lead time information

• Maintain professional counter presence and service discipline

Technical Support (Basic Level)

• Identify HVAC components (motors, capacitors, contactors, compressors, thermostats, mini-splits, etc.)

• Read model numbers and cross-reference parts

• Interpret basic product specifications and compatibility

Order & System Processing

• Create sales orders, invoices, and credit memos

• Verify customer account status and credit limits

• Coordinate with warehouse for accurate order picking

• Ensure correct tax treatment and payment processing

Inventory & Operational Control

• Monitor fast-moving SKUs

• Report stock discrepancies

• Assist with cycle counts as needed

• Maintain organized counter area and product displays

Relationship Development

• Build loyalty with repeat contractors

• Maintain professional rapport

• Escalate large opportunities to branch manager or outside sales

Required Qualifications

• 2+ years experience in HVAC parts distribution (preferred)

• Knowledge of HVAC components and equipment

• Experience in wholesale or contractor supply environment

• ERP system familiarity (SAP Business One, Sage, Macola, or similar preferred)

• Bilingual English/Spanish strongly preferred

• Basic computer proficiency