Digital Marketing Specialist required to join a Global technology business who manufacture engineering hardware and software for a wide variety of industries & applications.
The Digital Marketing Specialist will be responsible for the DACH region, developing and implementing digital marketing strategies and campaigns.
This position is fully remote anywhere in Germany and you must be native German speaker and fluent in English.
The successful Digital Marketing Specialist must have hands on experience with Google Ads.
100% flexible working
30 days of annual leave
Development and training opportunities
Company pension scheme
Full responsibility for digital marketing campaigns for lead generation, from planning to execution and analysis of results
Define targets and KPIs for the DACH region
Interface with various stakeholders
Use and execution of Google Ads, LinkedIn Advertising and social media campaigns
Use of CRM systems (Salesforce), marketing automation tools (Pardot) and CMS systems (Sitecore)
Liaise with the marketing and sales teams in the EMEA region to execute strategies
Implement company-wide, global and EMEA digital marketing initiatives
Produce regular reports on campaign performance
Implementing, managing and optimising paid media campaigns across all channels
Fully remote, working from home in Germany
Proven experience as a Digital Marketing Specialist, Digital Marketing Manager, Digital Marketing Strategist or similar digital marketing position
Must be native German speaker and fluent in English
Fully remote based in Germany
Must have hands on experience with Google Ads
Degree / Masters in Marketing or similar would be advantageous
Email automation experience, in particular Pardot would be a plus
Experience in a business to business marketing function for international organisations would be preferred